Competency information
Details
Draft the press statement and background briefing materials.
Considerations
- Use of appropriate and engaging language to convey clear and readily comprehensible message.
- Use of language to minimise likelihood of misunderstanding or unwarranted public alarm.
- How to draft a press statement.
- Political sensitivities of publication.
- Risk of disclosure of personal data.
- Potential for misinterpretation of data.
- Principles of presenting written information for the public, including the use of clear unambiguous language, i.e. non-scientific language that should be easily understood.
- The boundaries of stakeholder engagement and interaction.
- Challenges of dealing with public health issues, e.g. the role of the press in shaping public opinion and the extent to which that influences political action.
Relevant learning outcomes
| # | Outcome |
|---|---|
| # 4 | Outcome Develop and evaluate concise and appropriate briefings for mass media aimed at patients and the public. |