Competency: 13

Details

Agree with relevant stakeholders key messages for inclusion in the media briefing for patients and the public.

Considerations

• Use of appropriate and engaging language to convey clear and readily comprehensible message.
• Use of language to minimise likelihood of misunderstanding or unwarranted public alarm.
• How to draft a press statement.
• Political sensitivities of publication.
• Risk of disclosure of personal data.
• Potential for misinterpretation of data.
• Principles of presenting written information for the public, including the use of clear unambiguous language, i.e. non-scientific language that should be easily understood.
• The boundaries of stakeholder engagement and interaction.
• Challenges of dealing with public health issues, e.g. the role of the press in shaping public opinion and the extent to which that influences political action.

Relevant learning outcomes